If you’re following Beauteeful Living’s Facebook page, you may recall I recently attended an Oyster festival at Asbury Park, NJ. As someone who loves seafood and visiting new places, it was a no-brainer to attend this event. At the Oysterfest, I expected to find the usual fanfare — seafood vendors, food trucks, and local crafters. What I did not expect was a boutique…on wheels! Meet Runaway, a mobile shopping experience I’m thrilled to share with you in this latest Beauteeful Finds installment:

shoptherunawaytruckTheir sign outside read, “Come on in and say hi!” How can I not pay a visit after seeing such a friendly sign? Plus, how cute is that tank top? The Runaway designed their “The World is Your Oyster” tank specifically for this event. Very clever!

That day, I had the pleasure of meeting Emily Dell, CEO and President of the Runaway. She and her sister, Hillary, are the team behind this venture.

shoptherunaway_signWhen you enter their boutique truck, you will see several racks of merchandise (all new) sourced from New York City showrooms as well as independent designers. The cost of their apparel ranges from $20 to $60. How reasonable!

Shoptherunaway_merchandiseRunaway also has their own curated line, Heist, which features vintage costume jewelry. Their accessories (bracelets, earrings, and necklaces) cost between $8 and $30. Again, very reasonable prices.

Shoptherunaway_accessoriesThink there wouldn’t be enough space in this 28-foot truck for a dressing room? W-r-o-n-g. They’ve got that covered. How sweet is their “Hello Beautiful” sign? I think a “Hello Beauteeful” sign would work well too! 😉


Here are 3 ways to Shop The Runaway:

1) Catch them on the run (festivals, salons, or street fairs). Click here for schedule.

2) Shop online by visiting here

3) Throw an At-home fashion party! The Runaway will travel within the Tri-State (NY, NJ, CT) area.

So, take a break from the Pampered Chef parties and round up your friends (10 – 15 minimum) for an at-home fashion party. Runaway will provide a style sheet for hosts to specify clothing size and style preferences. A one-week minimum notice is recommended. A stylist will also be on board to offer free consultations.

The hostess receives a 20% discount throughout the evening and earns $10 toward merchandise for every $100 in sales.

P.S. The Runaway has done bachelorette parties. How fun!


Beauteeful Living subscribers who host a Runaway party will receive a free pair of earrings at time of event. Mention “Beauteeful Living” for online orders and you will receive 10% discount off your purchase. Definitely check out their accessories link here. So many cute and affordable finds!

To apply your Beauteeful Living discount, please contact the Runaway at 732-589-0757 or email them at info@shoptherunaway.com.

I love the Runaway’s boutique on wheels shopping concept. It was definitely a fun experience to “shop” for the first time in a truck — a stylish one, I must note. 🙂 I will definitely be tracking this business. Something tells me beauteeful opportunities are ahead for the Runaway! For more information, please visit their website here.

I’d love to hear your thoughts on shopping in a mobile boutique. Don’t forget to share this post with your fellow fashionistas. 🙂 To never miss a post, please scroll down and subscribe to Beauteeful Living’s blog. Enjoy your weekend!